Forbes magazine determined that the Star Wars franchise, from the time it started out in the late seventies, had produced greater than 20 billion dollars in sales revenue, and with six big screen success stories, a minimum of three spin-off movies, five licensed TV shows, as well as thousands of books, comics, as well as toys and games, it's no surprise. The thing that might be a shock, though, is the fact that by the time Star Wars creator George Lucas completed the very first movie, he was over-budget, out of time, and certain the film would be a washout. Early screenings of the film did very little to enhance Lucas' ideas that the film would be any type of success, but when it was ultimately launched in the summertime of 1977, the film attained almost seven million dollars in the first weekend. It is reckoned to be the second highest lucrative movie of all time.

As you can probably envision, the Star Wars toy and merchandise franchise has grown significantly since the Christmas of 1977. From extra action figures to space ships, play sets, and light-sabers, the classic Star Wars toy market had every thing. As Episodes V and VI were released, even more toys hit the market. T-shirts, bed sheets, tooth brushes, combs, as well as wrist watches were all part of the advertising campaign as well.

After the release of Return of the Jedi, however, the Star Wars advertising machine slowed down substantially. People did actually believe the Star Wars market was nearing the finish. However, in the late 1990's, a brand new line of Star Wars action figures was launched. Dubbed "The Power of the Force" line, these green carded figures created a totally new generation of enthusiasts, along with the release of the special edition of the original trilogy, and the future release of Star Wars Episode I to III, the advertising machine kicked back into top gear.

Today there's such a lot of Star Wars memorabilia readily available for modern day enthusiasts. A lot of the Star Wars memorabilia available can be easily uncovered on ebay.

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